Friday, January 13, 2006

Andalucia Aims to Increase UK Tourism

?HAPPY New Year, Happy New Andalucia? ? was the slogan used for a two-day conference held in London with 36 companies from different areas and 400 UK travel agents, tour-operators and airlines.

This was the first step of the Andalucia?s regional government?s tourism marketing plan for 2006. It aimed to show what could be on offer to satisfy the British market?s demand, while helping Andalucia ?to take a privileged place in UK tourism catalogues?, a spokesman for the Tourism Department said. The department is keen to maintain the attention of the British nation because it is the largest market outside Spain.

More than 1.2 million British tourists were accommodated in Andalucian hotels from January to November, 2005, a growth of 13.5 per cent over the previous year.

To further secure the market, visits are planned to eight tourism fairs and three conferences for professionals involved in the sector.


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